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Vdopia creates Another Landmark

Vdopia has successfully inserted Online Video ads during India – Sri Lanka series live webcasted on CricketNirvana.com, one of the most watched sports channels in India. Approximately 3 million online Internet viewers watched five ODIs, three Test matches and two T20 matches. Vdopia served over 40 million dynamic Online Video ads through its recently developed cutting-edge live streaming ad insertion technology, V-Live. At times during the match webcast, there were approximately 150,000 concurrent users watching the live stream.

Aircel, IDBI Bank, Axe , Samsonite, Maruti, Volkswagen, SBI Savings A/c., were some of the leading companies who did online video advertising on Neo’s website, www.cricketnirvana.com, during the live webcasts of the two nation series. These brands were able to reach to the relevant audience through the power of V-Live technology. This technology combines the power of TV Branding with measurability of the Internet.

Vdopia is probably the only company in the world to have this technology. The VLIVE platform enables the online video ads to be inserted in any Live Video Stream in the same way video ads are inserted on LIVE TV. The innovation developed from Vdopia’s VDO advertising lab is that the online video ads are not static but are dynamic. The cutting-edge V-Live technology is able to serve different advertisements to different users at the same time.

“Vdopia’s world-class technology with great content has made the live streaming of India-Sri Lanka series a great success. We are extremely happy to use the V-Live Technology, which has established a new standard for excellence in the industry. With the help of V-LIVE technology, CricketNirvana.com has become India’s #1 Sports Publisher of Online Video Ads, in terms of Inventory,” informed Jose Felix, Vice-President – New Media, Nimbus Communications Ltd.

The company also recently introduced the revolutionary Talk2Me ads on iVdopia, iPhone 3G ad platform. The Talk2Me ad feature allows users to replay the video advertisements; share the ads through Twitter or Facebook; and respond to advertisers by calling, sending an SMS text, emailing or filling out a short form.