TVS-E strengthens Its POS Products

In line with its commitment to strengthen its entire POS range of products, TVS-E has launched a complete range of POS printers, which is both in the dot-matrix platform as well as in the direct thermal platform. RP 3300, a complete next-generation thermal printer, is said to be India's fastest Thermal printer.

TVS-E has covered 25 years of its journey focussing only on transaction products like dot-matrix printers and keyboards. But in the last three years, the company has become very aggressive on the POS domain which has a complete range of products ranging from POS systems, barcode printers to receipt printers and label printers. To further strengthen this area and make its engagement more strong, TVS-E has employed an exclusive sales force to sell these products. 

"If we look at the POS area, TVS-E is the only brand which has got the complete range of products. If you look at any retail counter, you will see barcode printers from a different brand, printers from a different brand and barcode label printers coming from a different brand. But this is not the case with TVS-E, since you will get the complete range of products from our brand," says P. B. Ganesh Kumar, Head-Distribution Sales, TVS-E. 

TVS-E is looking at the POS-E business through a dedicated arm of system integration partners and also its authorized software developer partner programme. With the software developer community on the one side and the system integration partners on the other side, the company is banking on the entire retail opportunity to promote its products. "Our understanding of the Indian POS business is with the booming retail coming in. There is going to be a huge penetration of local retail as well as the regional retail," Ganeshan states.  

Within a span of two years, TVS-E aims to take up its POS revenue to Rs.100 crore.