SRK promotes RaOne online

Shah Rukh Khan has launched a custom built movie channel on YouTube for his upcoming film Ra.One. Khan's production company, Red Chillies Entertainment together with the YouTube team also released a viral promo for the upcoming film on http://www.youtube.com/RaOneMovie.

The movie channel on YouTube is said to offer users a one-stop destination for all promotional video content and special extras for Ra.One. It is believed that that, Fans can look forward to exclusives with Shah Rukh Khan's thoughts on Ra.One, behind the scenes shots, uncut footage of the star cast, and videos of the Ra.One premiere and red carpet events planned in London. Shah Rukh Khan is said to be among one of the first Indian celebrities to be on the Google + platform and engage his fans.

Leveraging the movie's hi-end graphics and special effects, the channel is to host games including the first Social Game from India, digital comic, as well as contests where participants get a chance to create Ra.One promos from clips, music and dialogues of the film provided in an easy to use interface and compete for the most views, and a chance to meet the Superstar.

Rajan Anandan, MD & Vice President Sales & Operations for Google India said, "We are very pleased to associate with Shah Rukh Khan to create a unique and customised destination for Ra.One on YouTube. In the last few years, Indian production houses have begun to embrace the YouTube platform to engage fans, distribute movies and leverage rich media ad formats to promote their movies online. Bollywood is now an integral part of the YouTube experience and reaches over 22 million unique users in India. With this channel we want to demonstrate how YouTube can be used creatively to connect with the highly engaged YouTube community in India and across the world."