SapientNitro releases Insights 2012

SapientNitro has released Insights 2012, a new annual report that examines the key consumer marketing trends and digital technologies that will impact businesses in the year ahead. Through a combination of proprietary research and commentary, SapientNitro experts present their global perspectives and recommendations on how companies need to evolve their brand experiences to successfully embrace the challenges posed by today's complex environment.

From enabling the future of mobile payments through the digital wallet to leveraging 'the cloud' to create seamless, multi-channel experiences, SapientNitro authors address a diverse range of marketing, technology, and design topics throughout the 100-page report.

Hilding Anderson, Sr. Manager, Research & Insights, and Editor of the Report said, "One of the themes that emerged is the convergence between marketing and commerce caused by technology. Armed with multiple devices and data, today's on-the-go consumers are shifting from browsing to buying within minutes. The need to both immerse consumers and satisfy demand in the same context has a profound impact on how brand stewards market and sell their products. Creating integrated, seamless experiences that blend traditional with digital, marketing with sales is key to success in this new world."

Alan J. Herrick, President & CEO, Sapient said, "The way we go about living our lives has been forever transformed by the unceasing march of digitization and device proliferation. Every day, we see the challenges facing our clients and are inspired by the opportunities they present to create groundbreaking customer experiences. In this complicated world where connections and capabilities are being reinvented, we hope that Insights serves as a guidepost and accelerator for businesses."