Panasonic rolls out Festive Offers for Consumers

Panasonic has unveiled a range of special offers this festive season under its nationwide campaign "Dreams come true when Panasonic comes home". These offers promise assured gifts for customers and gives them an opportunity to win more exciting prizes, which includes a chance to gain direct entry into Zee TV's reality show "Aapka Sapna Hamara Apna". In addition to this, a nationwide campaign - "Colors for Life" was announced under which Panasonic unveiled a new range of direct cool refrigerators, ACs and digital cameras in various colours. The campaign aims to bring in more colours into the lives of young generation who know how to live and spend in style despite their busy schedules.

As part of the festive bonanza, customers are being offered a range of assured gifts on purchase of any Panasonic product ranging from television, air-conditioners, refrigerators to washing machines. While, customers get assured gifts like Benetton travel bag, wireless keyboards for IPTV range and Panasonic rice cookers on purchase of Panasonic TVs, start-up kit with Panasonic Home Appliances Range, 4GB-8GB memory cards on select models of Lumix digital cameras and camcorders, amongst others. Valid from September 3, 2011 to October 26, 2011, the offer also gives consumers a chance to win an international holiday, Sedan Car, Gold Coins (5 gms) and other Panasonic products. Customers can also win a direct entry to Panasonic sponsored reality show Aapka Sapna Hamara Apna which has commenced from September 4, 2011 onwards on Zee TV. 

Daizo Ito, President, Panasonic India, said, "Panasonic continues to bring exciting offers every festival for its customers to provide them with the best buying options and add cheer to celebrations. With these offers and the new lineup of Panasonic's digital audio-visuals, home appliances and health and beauty products, we are aiming to see a 100% growth in revenues during the festive season over normal season."

Eco Brand Ambassador, Dia Mirza, said, "I am thrilled to be a part of Panasonic's Eco Ideas initiative to bring a healthier future. The lead role that Panasonic has undertaken for collaborating with communities, encouraging individuals to assume greater responsibility towards environment by adopting energy-saving lifestyles besides working on innovative technologies and eco-conscious products to make greener societies is commendable. I am incredibly happy to be associated with Panasonic and feel I am making my own individual contribution. The "Colors for life" campaign introduced by Panasonic is apt for consumers as in every part of the world colours can easily be coupled with emotions that an individual experiences in the day-to-day life."  

"Panasonic is adding new 22-inch and 24-inch LCD models to the existing lineup of flat panel Viera TVs and an entire range of direct cool refrigerators, localized to suit the requirements of the Indian market. With attractive purchase options under the "Dreams come true when Panasonic comes home" campaign, we plan to take Panasonic technologies within easy reach of Indian customers," stated Manish Sharma, Director - Marketing & Sales, Panasonic India.