Nokia accompanies live concerts to mobiles

Nokia along with Hungama.com is readying a mobile application (app) that will bring music concerts to users' mobile devices. Live concerts when streamed live to web-enabled devices like notebooks, netbooks or cellphones, are termed webcerts. 

Viral Oza, Marketing Director, said, "We are working on an app called Nokia Smart Night that will be available for free on the Nokia app store for Symbian 3 (models such as E6, X7 and C6) and S60 (includes Nokia N95, N76 and E90 Communicator) platform users."

Older Nokia handsets that run on the S40 (including the C2 series) platform might have to wait. The company plans to first launch the app for smartphone users and later for its feature phone users. The Nokia Smart Night app will come pre-loaded with webcerts from Hungama.com and have one live artist every month, to begin with.

 "We have an understanding with Nokia for the first six months. After that, we would be happy to evaluate other vendors or modes of distributing our webcert property. Since it's a 'concert on web', what about the quality of sound? We have a noiseless sound conversion technology at the back-end that ensures live performances will sound exactly as they need to on mobile or online. Also, the performances are recorded indoors, so we have control over the sound quality. In India, where average mobile network connection speeds were at 61 kbps in 2011, how good would a live music-video app be? Just as mobile voice service is a necessity for the 750 million mobile subscribers, we have seen mobile data, video and TV services fast becoming an essential part of consumers' life," Neeraj Roy, Managing Director & CEO, Hungama.com said.