MTS has turned to Teradata Corporation to make its customer retention efforts more effective and more profitable. Transactional social network analysis and rapid outreach are now a competitive advantage for MTS as the mobile operator improves customer retention in the highly competitive Russian mobile telecommunications market.
By integrating and analyzing information from call detail records of its customers and other company data sources on a Teradata Active Enterprise Data Warehouse (EDW) platform, MTS can now readily identify those customers who are likely to reduce or eliminate their use of MTS - before they actually move to a different provider. In addition, by analyzing social network topology, MTS is now able to identify opinion leaders and influencers.
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