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"You have to be different to be better to go faster and have a competitive advantage over your competitors. Every customer you serve wants to have something better from you than what your competitor provides in order to increase their market share and profitability. If you simply continue selling just the base solutions and products and not thinking of what it is going to do to them, you will limit your growth to just becoming a VAR. But there is a breakthrough innovation level that you should think of crossing."
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