MOL re-launches Friendster

MOL has recently re-launched Friendster, which is gaining momentum with increasing users and premium games. The new site is aimed at bringing social games to young Asians and helping games publishers and developers tap the robust Asian gaming markets. Some of popular social games on Friendster include BoomZ and Dragon's Call.

Ganesh Kumar Bangah, CEO, Friendster said, "Social gaming is rapidly gaining momentum in Asia. The early results attest to the fact that social gaming is proving to be creating deeper engagements and interactions for these young Asian users." 

Friendster relaunch has increased Monthly Active Users and Daily Active Users by 50%. More than 90% of the new users are now based in Asia. There are currently over 40 premium games and hundreds of free-to-play games and applications with nearly half of the new users regularly playing between one to five games in the last 30 days. The top 30% of these users spend more than 45 minutes on Friendster during the last 30 days. More than 10% of the users have purchased virtual credits in Friendster to help them better enjoy their games.

Though social games on Friendster are offered free, exclusive in-game items can to be purchased. Friendster's virtual currency, Friendster Coins, has seen a healthy increase since the site was re-launched. Friendster, which was re-launched with a new brand and logo, has also introduced a free wireless Internet services at popular outlets such as Starbucks and Papa Jones across Malaysia.