Professional social network LinkedIn took the wraps off a tool that allows jobseekers to apply for open positions by sending their LinkedIn profiles directly to prospective employers. The feature is launching as LinkedIn tries to keep its service ahead of the curve amid competition from new networks such as Google's Google +, which allows users to segregate contacts into a professional category. The feature, known as Apply With LinkedIn, allows employers to add a button to online job listings so applicants can click on it and send their information directly to the company. Applicants have an opportunity to personalise the information with a cover letter. The tool comes on the heels of LinkedIn's March introduction of the LinkedIn Today service, which allows members to see news stories that are popular within their networks or industries.
LinkedIn has 100 million users, but a majority of them don't visit the site regularly. The new Apply With LinkedIn feature will prompt jobseekers to update their profiles by alerting them of the date of their last update.
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