iCubes Email Marketing Campaign for Letsbuy.com

 iCubes has created records when their email marketing campaign for Letsbuy.com led to the sales of 6,300 pen-drives in just 3 hours. Letsbuy.com, India's leading online retailer of digital lifestyle and IT products, held a special offer on pen-drives and engaged iCubes to spread awareness about the initiative. The campaign proved to be very effective, clearly indicating that Indian consumers - both from Metros and tier II and III cities - are now open to buying online.

"Reaching customers fast and with the right information is one of the key factors of a successful email marketing campaign. Letsbuy.com's offer on pen-drives was unique and we wanted more and more people to make the best use of it. And that's exactly what happened. Letsbuy.com commitment to customer service coupled with iCubes expertise in email marketing created perhaps a new record in the Indian ecommerce industry," says Jacob M George, V.P - Strategic Alliances and Training, iCubes.

"One of the key reasons for the record number of sales of pen drives is that Letsbuy.com is able to reach consumers in metros as well as tier II and III cities. Anyone from any part of India has access to a large array of choices on Letsbuy.com and we ensure that we deliver to them the best products in the shortest possible time. This has also been the key to the success of Letsbuy.com," says Amanpreet Bajaj, COO and Cofounder, Letsbuy.com.