Greystripe has launched its latest addition to the company's advertising products: mobile video ad units. This new ad format, being fully released following three months of beta, will deliver video ads into Greystripe's existing network in iPhone, iPad and Android apps and to the Mobile Web.
To launch, advertisers just need to give Greystripe video in any digital format, up to 30 seconds long, and Greystripe will do the rest. These autostart mobile video ads can be served into over 1 billion monthly 300x250 ad slots in both apps and on mobile websites.
Within applications on iPhone and Android, the video ad unit will be displayed as a full-screen interstitial delivered at a natural transition point, such as between levels of a game or after reading an article. On mobile websites and iPad applications, the video ads will be displayed within the site content. Once the video ad is displayed, the user will have the option to close the video, initiate sound or click to a landing page of their choice such as Facebook, a mobile website, Twitter, a map.
Greystripe's video ads have proven extremely successful during the three-month beta. The ads have achieved a 57-per cent completion rate, compared with a 42-per cent completion rate for online video ads of the same size. These ads also achieve average click-through-rates that are 3 to 5 times the click-through-rates for static images of the same size, which generate clicks from one per cent of users.
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