Japan's Fujifilm aims to become the world's fourth-largest camera maker by next March and the No. 3 manufacturer two years later, overtaking first rival Samsung and then Nikon. Until recently best known for inexpensive models, Fujifilm may also re-enter the more lucrative interchangeable lens camera market.
In digital still cameras unit sales, Fujifilm says it is currently in the fifth position behind Canon, Sony, Nikon and Samsung, but adds it is confident that its plan to boost sales 25 per cent to 14 million units this financial year will gain it the No. 4 spot.
Almost all the company's camera production is concentrated in China, but Fujifilm is planning to spread risk by starting some production in Southeast Asia, with a decision to be made on the location by the end of the financial year.
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