Edge-Core and SMC forays into the Indian Market

Abhishek Jain,
Business Manager - India,
Edge-Core Networks 

Edge-Core Networks, an enterprise networking vendor and a brand company of Accton Technology Corporation is expanding business in India. Edge-Core recently opened its liaison office in Bangalore, and is about to sign up with a Value added Distributor in India which shall be announced shortly and is now appointing partners to target different market segments. Edge-Core is already been present in India with their SOHO & SMB product lines under SMC Networks brand. With new Switching & Wireless product lines introduced for Enterprise they are targeting all the market segments in India

Abhishek Jain, Business Manager - India, Edge-Core Networks “Initially, we would focus on building a partner fleet for our switching portfolio to make a foothold in Enterprise and mid markets. and will appoint about 50 partners this year, mainly across metros and cities like Pune, Hyderabad and others,” said Jain. The company also has plans to enable its partners by arming partners with demo units, providing hands-on training and incentives to them.”

The key credentials for selecting partners will be their networking skill sets, investment commitments and business relationship ethics. “We are not looking at only box selling partners,” Jain adds. The focus of the company is on Edge and Distribution (L2/L3) switches. The vendor will later extend its portfolio of wireless and telecom products in India. Edge- Core is part of Accton, which has over 22 years' experience in IP technology and networking hardware.

The target segments for switching offerings would be service provider, hospitality, campus networking and branch connectivity enterprises. Edge - Core would open a POC lab in Bangalore soon to demonstrate its solution capability to partners and customers.

Another prominent brand of Accton, SMC Networks for SMBs and SOHOs works through three distributors and 150 plus partners in India. “Some partners with Edge - Core might be existing ones for SMC. They would now get an added opportunity to work with us. The portfolio of SMC and Edge-Core are quite distinct and will cater to different set of partners and varied market segments. Hence there will be no conflict,” adds Jain.

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