Cisco announces Incentive Programme for Channel Partners

Cisco has announced a new incentive programme for its distributors and channel partners in India and other SAARC nations. Titled "Race to Rio", the programme offers partners a chance to win an all-expense paid trip to Rio De Janeiro, Brazil, in February 2012 corresponding with the Rio Carnival. The programme, which is currently under way, will go on till January 20, 2012 and is aligned with Cisco's growth strategy to motivate partners, especially in the upcountry markets to accelerate sales and widen geographical reach for Cisco.

Arun Dharmalingam, Vice-President, Partner Led, Velocity Sales, Cisco, said, "Cisco is a partner-driven organization and it is important for us to recognize and reward partners who have demonstrated their commitment consistently to Cisco and more importantly, to the customers at large.   All our unique incentive programmes have been well received, with previous initiatives helping to increase partner coverage exponentially during the programme period. This accomplishment has prompted us to consistently increase our investments in channel promotions and enablement programmes. We expect 'Race to Rio' to exceed our expectations and become a bigger success."

The products included under Race to Rio programme are Cisco UCS C Series, Cisco Small Business product portfolio and specific Cisco Switching and Routing products.  Apart from the trip to Rio for the top performers and runners-up, other partners can accumulate points upon selling participating SKUs and encash them for exciting rewards such as Bose Home Theatre Systems, Canon DSLR Cameras, Samsung Galaxy S2 Phones, etc.  During the first month of the promotion which coincides with the festive season (September 29, 2011 to October 26, 2011), the top performers and runners-up in each category have a chance to win an LG 32" HD 3D LED TV and a Sony HD Camcorder, respectively.