AMD is betting big on India and is looking at cashing in on opportunities like the country's increasing gamer population and rising consumption of multimedia content to boost its business in India.
"India is one of the strategic markets for us. We already have an R&D centre here, which is doing a lot of designing work for our global product portfolio. We are really excited by the immense opportunity that the Indian markets presents," AMD Senior Vice-President & Chief Marketing Officer, Nigel Dessau said.
There is a growing population of gamers in India and the way people are consuming multimedia like on Youtube, sharing files and social networking. The company, which has about 1,100 engineers in India, has two R&D centers in Bangalore and Hyderabad.
"We were relatively late in India, partially because our product portfolio was not that great. But our 2011 range of products that we have launched, we feel are designed to deliver great results and make more sense for the Indian market. Experience is the differentiator. We are investing a lot in raising awareness about our products. AMD was talking to governments and companies globally to understand the requirements of these entities in a standard benchmark," Dessau added.
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