Adobe Digital avails Free Trial of Its Enterprise Platform

Adobe Systems has announced the immediate availability and free trial of its new Adobe Digital Enterprise Platform and the first set of solutions for Customer Experience Management (CEM), which enable marketers, agencies, developers and IT professionals to build and deliver immersive, multi-channel digital marketing and business interactions to help enterprise reach social and mobile customers, while increasing brand loyalty and bolstering competitive differentiation.

Enterprise developers and architects can immediately access a free, 60-day trial of the platform and first three Customer Experience Solutions. Trials are tailored for web, mobile and application developers, allowing them to get up and running quickly and simply. Application developers can rapidly create rich interfaces that combine dynamic application and document services, while also integrating data stored in multiple back-end systems. Several resources and samples are available to developers to maximize the trial experience.

Umang Bedi, Managing Director - Sales & Marketing, South Asia, Adobe Systems, said, "The Adobe Digital Enterprise Platform brings together the tools and technologies needed to power the digital marketing initiatives that marketers in India need. The transition from traditional marketing to digital marketing is fast gaining momentum in the country. We estimate that online spend for marketers will grow from an average of around 8% of marketing budget across Asia today to as much as 50% by 2016 and India will constitute a significant portion of this."

The Adobe Digital Enterprise Platform and Integrated Content Review, Web Experience Management and Customer Communications solutions are immediately available on a worldwide basis. The Social Brand Engagement, Selection and Enrollment and Unified Workspace solutions are available now in beta and are expected to be generally available in fall 2011.