Acer rolls out Partner Engagement Programme for Master Resellers

Acer has completed a new partner engagement programme targeted at its Master Resellers across India. The theme for this initiative was "Team Up and Prosper Learn, Share and Grow". Fifty-three key Master Resellers across the country attended this three-day programme to exchange their views. This channel engagement programme is also aimed at educating and training its partners on a wide array of Acer products with insights on current industry trends.

Harish Kohli, Chief Sales Officer, Acer India, said, "As we run all our business operations through our extensive partner network, we believe in supporting all our distributors and partners to grow their business and be a part of the company growth chapter. We are currently working towards establishing an undisputed chain of distribution network across the length and breadth of the country. Our master resellers not only add value to our overall distribution network, but have pleasantly exceeded our expectations in taking the brand image forward."